Web design, technical SEO, and what it takes to show up in Google and in AI search. Written from actual builds, not from a content calendar.
The posts so far cover the technical SEO behind a price search engine, why realtors are better off owning their site than renting a brokerage page, and a Sonoma County car wash, both its marketing basics and its website build. There is also a guide to hiring a web designer in Santa Rosa.
I used to run influencer campaigns, and the posts about that work have come down. Willhite Strategy Group builds and runs websites now, so the writing here is about that.
Building Dealophant meant doing the technical SEO nobody sees: crawl budget, canonical shape, structured data. Here is what actually decides whether a site gets found.
Your agent page on the brokerage site is a template with your photo on it. Here is what a seller sees when they check you out, and what changes when you own the site.
A Sonoma County car wash hired five or six marketers over the years and still had no email list, no SMS list and no SEO foundation. Closing that gap, the boring way.
What actually shipped for a three-location car wash: the marketing site, the kiosk, email, analytics and the local SEO setup, and why each piece was built rather than bought.
Seven things to check before you sign, including who ends up owning your domain, what a fair price looks like, and the questions that tell you most about who you are dealing with.